Feel supported and beautiful every day in Lemonade Dolls

Founded by Lemon Fuller in 2018, Lemonade Dolls is famous for their fuller cup bralette without wires available in sizes A to H, as well as being the first lingerie brand to market a non-wired bra for sizes DD-H

These unique bras feature innovative concealed power mesh panels for all the support you need, without the use of restrictive, unnecessary and uncomfortable boning or padding. Not only that, but every bra uses the brand's signature stretch lace and soft power mesh, combining style with comfort.

All of their products are made by women for women, combining comfort, support and beauty to show that compromises don't have to be made to create a great product.

Lemonade Dolls is founded on the principles of empowerment, body confidence and diversity (to name a few!). Comfort and confidence are key when it comes to their lingerie sets, all of which are designed with all bodies in mind.

Sizes UK 6 to UK 24 are stocked on the website, and there's also a sizing guide to help customers find their perfect fit. You'll also find specially designed extra-support fuller cup bras to give DD-H sizes choice of style and level of support.

Founder Lemon is passionate about keeping the needs of the consumer at the forefront of the business, designing real products for real people. Speaking about her reasons behind creating Lemonade Dolls on the company website, she says, "I was unhappy with the lack of confidence a lot of my friends had about themselves. They were incredible and talented, and I wanted them to see themselves the way I saw them and feel how they deserved to feel."

This supportive and empowering attitude is also evident in the company's claim that "We exist to make you feel limitless."

And it just keeps getting better: new customers can get 20% off at Lemonade Dolls by using the code LEMONADE20.

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Why shop with Lemonade Dolls?

When the products produced by a company are this impressive, it's easy to let them speak for themselves. However, there are many other reasons why you should shop with Lemonade Dolls.

Unlike many bigger brands, Lemonade Dolls places the consumer at their core, rather than the industry; therefore, their products are produced according to customer needs, not industry norms.

Sustainability is one of the pillars of the company, with all packaging 100% recyclable, compostable or biodegradable, and products made of 100% recycled materials. Additionally, no returns are sent to landfill and there is zero dead stock.

The high quality of the product also makes it inherently more sustainable, as it's long-lasting and durable enough to stand the test of time. Lemonade Doll's refusal to bow to industry fads means that their pieces are stylish and will remain something you'll feel happy wearing daily, rather than something which could fall out of fashion and end up in landfill.

In addition to their 20% off deal for new customers, Lemonade Dolls also offers free exchanges and returns. So, if you need to try a different colour or size, there's no extra hassle.

And it's not just their consumers that Lemonade Dolls are looking out for. As well as selling hundreds of thousands of undies, the brand has also donated more than 15,000 pairs to refugees in need.

Every time a customer spends £50 in a single transaction, Lemonade Dolls donates one pair of underwear to the charity Choose Love. Each pair goes directly to female refugees across the world, in support of the company's belief that everyone has the right to underwear.

When you check out on the Lemonade Dolls website, you'll also see a donation feature, where you can enter a custom amount to give directly to Choose Love.

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Find comfort, support and style with Lemonade Dolls non-wired bralettes, sizes A to H included

The Picot Lace DD-H bra

Lemonade Dolls' famous DD-H non-wired bras are revolutionary in the lingerie world. This Picot Lace bra features a nylon base, power mesh lining for support and lift, and delicate stretch lace which gives it a polished and elegant finish.

Not only that, the 100% recycled underband boasts innovative ridging for additional support and a secure fit. This bra stands as proof that non-wired support, comfort and elegance are achievable for bigger busts.

Buy the Picot Lace DD-H bra for £36 at Lemonade Dolls

The Synergy Fuller Cup Thong Set

Not only does this set have a gorgeous colour scheme, it's also specifically designed for fuller cup sizes. The concealed power mesh panels and zero-spillage higher central seam offer an ultra-supportive fit, without any underwire.

The matching thong offers an ultra-comfy mid-rise waist and combines with the matching bra to make you feel unstoppable.

Buy The Synergy Fuller Cup Thong Set for £36 at Lemonade Dolls

Fuller Cup Mesh Bodysuit

This unique bodysuit is a bra and shapewear all rolled into one. The bodysuit features structuring and seaming throughout, as well as panelling which follows the natural contours of your body as well as providing shaping where it's needed.

It also boasts a step-in design with no gusset opening to provide a full-coverage gusset. Not to mention the eye-catching leopard print design!

Buy Fuller Cup Mesh Bodysuit for £52 at Lemonade Dolls

The Trilogy Lace Fuller Cup Bra

Watch out, this Trilogy Lace Fuller Cup Bra is a triple threat! The denim blue stretch lace, neon yellow binding and aqua lemonade elastic band combine to create a fun and flirty look as well as a comfortable fit to keep you supported all day long.

Details including the double-layer power mesh panels, zero-spillage central seam and four-row hook & eye closure make this a supremely comfortable, as well as eye-catching, fuller cup bra.

Buy Trilogy Lace Fuller Cup Bra for £28 at Lemonade Dolls

IAMWHOIAM Bralette and Brief Set

The IAMWHOIAM collection is Lemonade Dolls' gender-affirming collection, designed for pre-op transgender MTF people, post-op FTM people, non-binary identifying people or gender non-conforming people.

This bralette and brief set comes with adjustable shoulder straps, signature super soft mesh and a wider and longer 100% cotton gusset liner. There are five sizes available, allowing you to get the perfect fit for you.

Buy IAMWHOIAM Bralette and Brief Set for £50 at Lemonade Dolls

Picot Lace Bralette

If you're looking to bring a splash of luxury to your lingerie collection, then the Picot Lace Bralette is the one for you. This number is made from Lemonade Dolls' signature soft stretch lace, offering maximum comfort as well as style.

The adjustable shoulder straps, three hook and eye row closures and signature Lemonade elastic band allow the bralette to fit various body shapes, no matter the cup size. The Picot Lace Bralette proves that you don't need to sacrifice comfort for sex appeal, and vice versa.

Buy Picot Lace Bralette for £28 at Lemonade Dolls

Everyday Fuller Cup

Maximum comfort is the name of the game with the Everyday Fuller Cup. This bra combines comfort with durability, stretch and sustainability to create the ultimate daily-use item with all the essential Lemonade Dolls features like double-layer concealed power mesh panels and zero-spillage higher central seam.

You can also buy this in a set with the Lemonade Dolls Everyday Thong to make sure you spend every day in comfort and style.

One of the main highlights of this product is its use of Lemonade Dolls' sustainable Modal fabric. This fabric is made from beech tree pulp and is known for softness, breathability and durability. Modal fabrics feel extra comfortable against skin, making this the perfect choice for an everyday wear, not to mention its shrinkage and fading resistance.

Buy Everyday Fuller Cup for £26 at Lemonade Dolls