Say goodbye to tired mum eyes with Dr Sam’s Eye Serum

This powerhouse formula is designed to brighten, firm, and refresh tired eyes—because let’s be honest, coffee can only do so much.

Expect instant radiance from the very first use, a real difference in dark circles within seven days, and smoother, firmer skin in just 28 days.

Dr Sam's goal is to make expert skincare advice more accessible to the general public. And she seems to be doing just that, with the announcement video for Dr Sam's Flawless Brightly Eye serum receiving 68,000 views within the first hour of release on TikTok.

We've got the lowdown on why this might be your new go-to—because every mum deserves to look as awake as they wish they felt — get ready to say goodbye to tired eyes!

Buy Dr Sam's Brightly Eye Serum for £40 at Dr Sam's

What does Dr Sam’s Brightly Eye Serum do?

Dr Sam's Brightly Eye Serum works according to a three-step process.

Firstly, customers will see the immediate effects of the serum getting to work. An immediate boost to skin is a huge benefit of using this product, as it uses a peachy hue to neutralise any blue or green undertones in the skin. The serum also acts as a makeup primer, leaving the skin hydrated and firm.

Over the next seven days, dark under-eye circles will be reduced, and after 28 days the appearance of crow's feet will be reduced thanks to new collagen built up in the skin.

Finally, the serum also future-proofs the skin by using sunflower shoot extract, milk thistle extract and ectoin to protect against blue light, pollution and UV.

Buy Dr Sam's Brightly Eye Serum for £40 at Dr Sam's

When to use Dr Sam’s Brightly Eye Serum

Serums in general are best applied at night, and Dr Sam's eye serum is no exception. Start by applying it every other night before gradually building up to using it every night.

Buy Dr Sam's Brightly Eye Serum for £40 at Dr Sam's

How to use Dr Sam’s Brightly Eye Serum

Once you've decided how you're going to incorporate the Brighty Eye Serum into your skincare routine, there's a four-step routine you can use to apply the product itself.

Firstly, after cleansing the upper and lower eye area, apply five small dots along the bony orbit (bear in mind that half a pump is all that's needed for both eyes). Sweep around the ring finger, before applying any daily skin routine morning actives and moisturiser.

Wait until everything is fully absorbed, and you can then apply your sun cream and cosmetics.

Buy Dr Sam's Brightly Eye Serum for £40 at Dr Sam's

Where to buy Dr Sam’s skincare

Dr Sam's Brightly Eye Serum is available to purchase at her website, as well as at Sephora, along with the rest of the skincare collection.

Buy Dr Sam's Brightly Eye Serum for £40 at Dr Sam's