Why parents are switching to Ocado for all their baby needs

You can also expect an excellent delivery service straight to your doorstep, with helpful 1-hour delivery slots (from 5.30am to midnight, seven days a week) and next to no substitutions, for the smoothest possible experience.

Taking the stress out of shopping

Better still, you can make your life even simpler and save even more time with Ocado. That’s because you’ll find everything you need in one place, thanks to its unparalleled choice and huge range of baby products, which is bigger than any other supermarket’s and includes a fantastic organic product selection.

Alongside all your favourites, including the M&S clothing range and Ocado’s Kiddo wipe and nappy range, you’ll find some fantastic independent brands you haven’t heard of yet, including a whole host of MFM award winners.

In fact, Ocado will be with you every step of the way from pregnancy through to parenthood, plus it caters to the whole family. So, whether you have to replenish your baby essentials, buy toiletries for you or get groceries for your meals, Ocado is you go-to destination for all your household needs, so you can say goodbye to multiple stressful trips to different shops.

Here are just a few of the handy things and great brands you can search for at Ocado…

Nappies

As you’d expect, with Ocado you’ll be spoilt for choice when it comes to nappies. The brilliant Ocado Kiddo range goes from size 1 up to size 6 and starts from just 86p and features the Which? award-winning size 4 Ocado Kiddo Ultra-Dry Nappies.

You’ll also have your pick of household names like Pampers and Huggies at Ocado, as well as smaller eco-friendly brands that can sometimes be hard to find, such as Pura and Kit & Kin.

Pura’s nappies won Gold in this year’s MFM Awards, and Kit & Kin’s won Silver, in the eco-friendly nappy category. Parent tester Ashley tested Pura with their 1-year-old and describes the nappies as "buttery soft and incredibly well designed,” adding, “they’re easy to use on my wriggly baby and didn’t leak at all, even overnight”.

Hannah, meanwhile, tested Kit & Kin with their 4-month-old and says: "These nappies offer a perfect fit and sit higher at the back to effectively contain poo explosions! Each nappy felt soft, and it was reassuring to know the plant-derived materials were helping to protect my baby’s skin, as well as the future of his world."

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Wipes

Like nappies, there’s an impressive selection of wipes at Ocado, including fragrance-free for sensitive skin and 100% plastic-free, biodegradable versions, plus there are lots of great-value multipacks available at the online store, so you never need to worry about running out! You can choose from both big and small brands, such as Ocado Kiddo, WaterWipes, Jackson Reece Kinder by Nature and many more.

The Jackson Reece Kinder by Nature water-based wipes won Gold in this year’s eco-friendly wipes category in the MFM Awards. In the words of parent tester Charlotte, who tested them with their 4-month-old and 2-year-old: “These wipes are perfect! They’re well-saturated yet absorbent, so clean effectively, meaning I use fewer of them, and the robust packaging keeps them moist, making them good value for money. Their eco-credentials are solid and, best of all, they don’t irritate my child’s sensitive skin.”

And as with its nappies, Pura’s baby wipes are another MFM favourite, winning Silver. Parent tester Emilia, who tested them on their 2-year-old, says it’s their size that sets them apart: “They are the largest wipe on the market – which makes cleaning much easier. A massive plus! I’m really happy with how well they work, their lack of fragrance, chlorine and other chemicals, their ability to biodegrade and their competitive price."

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Clothing

When it comes to baby clothing, you can rely on Ocado for that, too. There’s M&S for everything from quality newborn hats, socks and sleepsuits to toddler tops, trousers and hoodies. Ocado caters to fans of colour and pattern as well with Bonds’ snazzy leggings, plus Frugi’s great organic cotton options, including bodies, baby grows or even a snuggly fleece.

What’s more, it's not just babies you can dress with Ocado. The M&S range also caters to older boys and girls, from 2 to 16 years of age, with swimsuits, sweatshirts and school uniforms amongst other items on offer. Need something for yourself? You’ll find a convenient range of womenswear and menswear essentials from M&S, too – ideal for when you need pyjamas, undies or tights quickly!

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Toiletries

Ocado’s baby – and adult – toiletries range is reassuringly big, so you can rest assured you’ll find something to suit your every need. Ocado stocks Childs Farm, which is made especially for dry skin, plus a wide array of Aveeno’s gentle oat ingredient products, such as its Baby Daily Care Moisturising Lotion, which are perfect for sensitive skin. And you’ll be bowled over by the size of Ocado’s Weleda line-up.

The much-loved natural skincare brand has baby, child and adult products available, including the soothing Baby White Mallow Body Lotion and Stretch Mark Body Butter for mums – this year’s MFM awards joint Gold winner of the new parent skincare and toiletries range category.

You’ll also discover the MFM Award-winning Nala’s Baby range at Ocado, which won Silver in this year’s baby and child toiletries brand category. Parent tester Rebecca, who tested the gentle skincare with their 5-year-old says it’s "worth every penny as it smells and feels good – perfect for the whole family". In addition, specific products within the range were winners in their own right. Nala’s Baby Body Butter won Gold, Nala’s Baby Body Wash & Shampoo Vanilla Cloud won Silver and Nala's Baby Bubble Bath won Bronze in their respective categories.

Other 2024 MFM winners you’ll find at Ocado include HiPP Kids Clean & Green Bubbly Bath Hippo, Vamousse Head Lice Treatment, and The Kids Bathing Co. Organic Lime & Mango products. Parent tester Kayleigh, tested the latter with their 6-year-old and 7-year-old, saying: "These products were really kind and gentle on my children's hair and skin, leaving them soft, nourished and smelling fresh."

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Food and snacks

Naturally, Ocado doesn’t disappoint when it comes to baby food and drinks either, especially when it comes to its organic offering. The online store boasts Organix, HiPP Organic and Piccolo Organic, to name but a few such brands.

HiPP Organic’s baby food jars got a Bronze in the MFM Awards’ organic baby food category. In the words of parent tester Natasha, who tested them with their 8-month-old: “My child loved these and kept opening her mouth for more! The quality of the product is great, and I really like the variety of tasty flavours, as well as the organic ingredients and textures with the perfect amount of chunks. It’s great the jars are made from recycled glass, too.”

MFM testers also love the Piccolo Organic Brekkies, which won Silver for baby food pouches. Parent tester Alys, who tested them with their 7-month-old, says: "For a quick breakfast my baby will eat, Piccolo Brekkie pouches are a winner. It’s also reassuring to know that the pleasant taste isn’t achieved by sacrificing the nutritional value. I feel these pouches will give her a happy and healthy start to the day, which equals a happy mum!"

Vital Baby, Cow & Gate, Ella’s Kitchen and Kiddylicious – MFM awarded Kiddylicious Apple Crips Silver for baby and toddler snacks – are among other popular brands stocked at Ocado. And you’ll be pleased to hear Ocado offers Annabel Karmel’s frozen meals, too. Another MFM winner this year, the range received Silver in the toddler and child food category, with parent tester Erika, who tested this with their 3-year-old saying: “These meals are tasty and convenient for those 'get fed quick' moments, without compromising on nutrients and quality. Our daughter emptied her plate every time.”

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Other baby essentials

If you ever do need a one-stop shop, Ocado is it, as it’s also great for all those random things you always need as a parent. For bottle, cups, bibs and other useful bits and pieces, Ocado stocks Tommee Tippee, along with MAM, which is great for soothers, bottle teats and brushes, and Vital Baby – your go-to for sterilising, pots, bowls and cutlery. In fact, the Vital Baby NOURISH weaning and feeding range won Bronze in the MFM Awards.

Parent tester Louise, who tested this with their 7-month-old, loves the range. “It definitely makes our life easier, from the easy hold spoons (with the ridges to ensure they don't touch the tabletop) to the suction bowls. The pots are ideal for transporting food for feeding on the go, and all items are very easy to clean.”

More useful baby items you’ll find at Ocado include Aden + Anais’s wide variety of muslin squares, washcloths and swaddle blankets, the Bibado Coverall weaning bib for messy eaters – a MFM Gold winner in the bib category – and the cute Sophie La Giraffe Original Teether, another Gold winner this year.

For mum, Ocado has the MFM Awards breastfeeding product Gold winner, Lansinoh HPA Lanolin Nipple Cream. In the words of parent tester Laura, who tested this with their 2-month-old: "It does exactly what it says on the tin and more. Not only did it help my nipples (within the first use), but you can also use on your lips! I love the versatility, and that you can use it on any dry skin, plus it's fine for baby so no fussy cleaning before feeding."

Ocado sells Lansinoh’s Disposable Breast Pads too, which won Bronze in this year’s MFM Awards (they came joint with Lil-Lets Maternity Pads, which are also available at Ocado). Parent tester Rachel was really impressed by the Lansinoh pads. “I used these while breastfeeding my now 7-week-old baby. I preferred them over other brands due to the feel and ease of use. They were absorbent and never felt uncomfortable throughout the day. They were individually wrapped and not in plastic which I liked. They were easy to open too, unlike other brands which have been fiddly.”

Buy baby essentials at Ocado now

There’s an Ocado just for you and your family. Explore its huge range of baby products now

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