Made For Mums Toilet & Bathtime Awards 2025: Everything you need to know!

With millions of monthly users, Made For Mums is the ultimate authority in parenting recommendations. Our editorial team, alongside hundreds of parent and child testers, rigorously reviews products to ensure they meet the highest standards. Winners of these awards receive not just recognition but the trust of parents across the UK.

Why these awards matter

For parents, choosing the right products for toilet training and bathtime can feel overwhelming. The Made For Mums Toilet & Bathtime Awards cut through the noise, showcasing items that deliver on quality, innovation, and ease of use. Whether it’s a leak-proof potty, a soothing baby wash, or an eco-friendly innovation, these awards highlight products that truly stand out.

Winning products aren’t just celebrated for their design or functionality; they become trusted tools in the parenting toolkit.

How to enter

Do you think your product deserves to be in the spotlight? Submissions for The Made For Mums Toilet & Bathtime Awards 2025 open on Monday, January 13th, 2025. Brands have until 24th February 2025 to register their entries. Categories cover everything from baby bath products to eco-conscious innovations —see the full list here.

Here’s why you should consider entering:

• Promotion: Winning products are featured in exclusive editorial content, social media campaigns, and national press, reaching millions of parents.
• Sales Impact: With click-to-buy links included in Made For Mums content, winners often see a significant boost in sales.
• Prestige: Winners can license the Made For Mums Toilet & Bathtime Awards 2025 logo to display on packaging and promotional materials, with discounted licensing fees available for small businesses.

To enter, visit The Made For Mums Toilet & Bathtime Awards 2025 website and follow the simple submission process. If you need assistance, our Awards team is on hand to help at awards@madeformums.com.

Judging process and key dates

Every product submitted is carefully tested in real-life settings by our expert editorial team and parent testers. This ensures that only products delivering genuine quality and usability receive awards.

Here’s the timeline for the 2025 awards:

• Submissions Open: 13th January 2025
• Final Deadline: 24th February 2025
• Shortlist Announced: 17th March 2025
• Winners Announced: Late March 2025

Why parents trust Made For Mums

What sets these awards apart is the rigorous testing process and commitment to excellence. Winning products carry the stamp of approval from experts and real families, offering peace of mind to parents navigating a sea of choices.

With over £4.5 million in purchases influenced by Made For Mums content every year, these awards provide brands with an incredible opportunity to connect with a highly engaged audience.

Don’t miss out!

Whether you’re a parent looking for trusted recommendations or a brand seeking recognition, the Made For Mums Toilet & Bathtime Awards 2025 are the ultimate guide to the best products on the market.

Enter and join us in celebrating the brilliance of toilet training and bathtime essentials!