MadeForMums Toilet and Bathtime Awards 2025 Winners: Best baby and child toiletries

Best Body Wash

A gentle body wash is a great choice for babies and bigger kids alike. Perfect for creating as many bubbles as you like, a body wash is a convenient option for bathtime or for older children to use independently in the shower.

Our community of real parents and their children put a range of kid-friendly body washes to the test. Lathering up at bathtime, they looked at how gentle each formula was, the choice of scents and whether they offered value for money. These are our winners.

Gold: Kokoso Baby Gentle Hair & Body Wash

The smell is incredible and with just a single pump you get a gorgeous lather. The texture is gentle, yet rich and creamy and it feels indulgent, like a spa day for my baby!

MadeForMums Editorial Team say: "We loved how luxurious and gentle this body wash felt and how effective it was for our testers whose babies have eczema."

Joint Silver: The Kids Bathing Co. Bath & Showergel

You only need the tiniest dot to create a gorgeous foam in the shower or lots of bubble in the bath. I love the different 'grown-up' scents – the Shea and Coco was so soothing. They bring a little bit of luxury to my daughter's bathtime and I really like that they support children's charities too.

MadeForMums Editorial Team say: "Made for kids, but so good you'll want to be lathering up with them too, these really are a lovely range of shower gels that can help make your kids feel a little bit grown up."

Available from: The Kids Bathing Co.

Joint Silver: Mini U Tropical Berries Hair & Body Wash

The pump bottle makes it easy for my child to use. It smells delicious (everyone comments on it) and I love that the formula is cruelty free, includes no microplastics and is suitable for newborns. It's definitely worth the price.

MadeForMums Editorial Team say: "We love this as it can double up as a shower gel and shampoo, making it perfect for swim bags (and getting rid of that chlorine smell!) and at home."

Bronze: Paddington Baby Head to Toe Body Wash

It feels like a luxurious soap, with a lovely but not overpowering scent. It lathers nicely without being too bubbly, is gentle on the eyes and leaves my son's skin feeling very soft.

MadeForMums Editorial Team say: "An adorably themed Paddington bottle, this baby body wash left our testers babies smelling just as you would expect a baby to – all powdery and fresh."

Best Bubble Bath

Turn bathtime into a splashingly good time with an extra-bubbly bubble bath. Guaranteed to deliver all the giggles, a bath full of bubbles is sure to win over even the most reluctant of water babies.

Our parent testers ran countless baths for our mini testers, to try out a variety of bubble baths suitable for children's sensitive skin. Looking at everything from fragrance and ingredients to, most importantly, the quantity of bubbles produced, they shared their verdict on the best bubble bath around. Introducing our winners...

Gold: Kit & Kin Baby Bubble Bath

This contains eco-friendly, natural ingredients, caused no irritation to my baby's sensitive skin and didn't irritate eyes when my children had bubbles on their faces. It creates a good amount of bubbles and left my children's skin hydrated.

MadeForMums Editorial Team say: "We loved that a little goes a long way with the Kit & Kin; if your child is a fan of bubbles, look no further, as this makes bubbles galore!"

Silver: Thomas & Friends Bubble Bath with Toy Topper

For a Thomas fan this bubble bath is so, so exciting as the lid can be used as a lovely little Thomas bath toy. The bubbles lasted over 20 minutes in the bath, which my son loved as he could keep making his bubble beards – he didn't want to get out!

MadeForMums Editorial Team say: "It was all about the little Thomas! A must for all Thomas fans, this cute toy provided so much fun in the bath, and made lovely bubbles to boot."

Bronze: Mini U Sparkling Strawberry Bubble Bath

The colour change element is great and was very exciting – my daughter loved the fact this bubble bath turned the bath pink and said it was like a 'potion'. The bottle felt sturdy; often I have bubble bath bottles that leak but this one didn't.

MadeForMums Editorial Team say: "Well, who doesn't want pink bath water?! We also loved it doesn't matter how pink the water gets, it won't stain your bath or towels, like some other bath products can."

Best Hair Product

Looking after your child's hair doesn't have to be hard work. With the right products it's a breeze to sort out tangles and style your mini-me's hair, whatever the length or texture.

Our child testers got hands-on with a selection of hair products, spritzing and styling to pick their favourites. Their parents also shared their thoughts on packaging, formula and how easy each product was for their child to use independently. Here are our winners.

Gold: Mini U Styling Balm

Every morning my son was eager for us to style his hair and it was wonderful to see him so confident. It smells beautiful and holds hair in place well. It resembles adult styling products, which makes my 7 year old feel very grown up.

MadeForMums Editorial Team say: "We thought this was a great first hair balm product, for kids looking to tame their hair and give it a bit of definition. Testers said it rubs into hair easily with a nice invisible matt finish, and it washes out super easy. We loved it!"

Silver: Mini U Fresh Apple Detangling Spray

You only need a little mist of this spray to brush through hair – it really helps get rid of horrible knots and leaves hair smooth with no sticky feeling. It has the most amazing apple smell; my daughter says it 'smells good enough to eat'!

MadeForMums Editorial Team say: "Anything that makes hair brushing easier is great in our book, and we loved this gorgeous apple-scented mist."

Best Oral Care

Setting good oral health habits from the start is so important, and a cute toothbrush and toothpaste with plenty of kid-appeal is the perfect way to get your children excited about brushing their teeth.

Our little testers made sure their teeth were sparkling clean, testing out a mix of oral care products to give us their valued opinions. Along with their parents they rated each product for how easy it was to use, if it did the job well and whether it was worth the money. These are our winners.

Gold: Frida Baby Grow-With-Me Training Toothbrush Set

We've tried a wide range of toothbrushes and my daughter has never tolerated brushing her teeth as well as she has with these. The design makes it easy for babies and toddlers to hold and I love that the bristles change colour when the brush needs replacing.

MadeForMums Editorial Team say: "We were bowled over with this 2-brush set. It has a brilliant, innovative design which helps familiarise babies with holding a toothbrush and, once they move on to the next stage, the toddler brush."

Silver: CoComelon Children's Strawberry Flavoured Toothpaste

My son was very excited that JJ was on the tube – he has exclaimed the toothpaste as his and only his! The lid is easy to open and the tube easy to squeeze, perfect for the independent toddler.

MadeForMums Editorial Team say: "We loved this as some minty pastes can be too 'spicy' as our child testers have said, but this strawberry-flavoured paste with a hint of mint makes it a great transition to adult flavours."

Best Post-Bath Skincare Product

Delicate skin sometimes needs a helping hand, and a baby-friendly moisturiser is a great way to soothe and hydrate post-bath. Whether it's treating dry patches or chapped skin, these are some of the best balms to reach for.

Taking into consideration how well each cream absorbed, how gentle it was on even the most sensitive skin and the difference it made, these are the post-bath skincare products that our little testers and their parents loved the most.

Gold: Colief Baby Face Balm Stick

This really worked on my little boy's dry skin, and very quickly too! It's easy to apply, soothing on sore, chapped skin, smells amazing and I love knowing all the ingredients are natural.

MadeForMums Editorial Team say: "We loved the versatility of this product; our testers tried it on cradle cap, a sore post-cold nose, and their babies' dry skin patches, and they ALL loved it. Lovely for mums too, we might add – a quick swipe on the lips and the back of the hands, it really is a wonder stick!"

Silver: Calm Balm 100% Natural Skin-Relief Treatment

A really luxurious product that feels like butter on the skin. It's incredibly hydrating without leaving a sticky, greasy residue and I was pleasantly surprised with how it melted into the skin.

MadeForMums Editorial Team say: "We love how natural this balm is, making it suitable for babies with eczema, dermatitis, and psoriasis, with absolutely no stinging. Our tester said this made a real difference to her daughter who suffers with eczema, and really reduced irritation."

Available from Wild Mint

Bronze: Kokoso Baby Coconut Oil

This works amazingly for my baby's sensitive skin and I've noticed a big difference after just a few applications. It's gentle, natural and versatile, making it a must-have for any baby's skincare routine.

MadeForMums Editorial Team say: "Packed with raw, cold-pressed, virgin, organic coconut oil, this oil really is perfect for luxury post-bath massages and for moisturising from head to toe. Extra points that it can also be used as a natural nappy balm, for baby acne, rashes, cradle cap and any dry or irritated skin."

Best Products for Sensitive Skin

Only the gentlest products will do for sensitive or eczema-prone skin, especially when it comes to babies and children. It's all about natural ingredients, soft materials and soothing, fragrance-free formulas.

Our child and baby testers, with their parents, tried a range of gentle products for sensitive skin. Looking at how kind they were to even the most sensitive of skins, if they really made a difference and whether they offered value for money, here are their award winners.

Gold: Kinder by Nature Nose Nuzzles Wipes

My little boy's nose is always running and there hasn't been a crusty sore nose in sight since using these wipes! There was no reaction from his sensitive skin – in fact, his skin is looking even better than before.

MadeForMums Editorial Team say: "The wipe you didn't know you needed until you needed it. These are a must have for snotty noses and head colds, as they really do soothe as they wipe and all our testers loved them!"

Joint Silver: Kit & Kin Biodegradable Baby Wipes

These are so effective on sensitive skin. After using them on my baby's delicate skin I noticed a reduction in any redness and dryness. They are soft, gentle and effective at cleaning without causing irritation.

MadeForMums Editorial Team say: "A lovely, gentle cloth-like wipe which our testers loved for their babies' sensitive skin. Bonus points for discounts on their wipe subscriptions too."

Joint Silver: Colief Baby Face Balm Stick

This is one of the best sensitive skin products I've used. When used on particularly dry areas, the balm gets to work almost instantly and makes the area seem less red and angry, and dry patches more hydrated. It's now a staple in our house.

MadeForMums Editorial Team say: "We were wowed by one of testers testimonials about this product, we had to share it. She said 'This is one of the best sensitive skin products we've used. Since NICU, Cleo has had very dry and sensitive skin especially on the areas where she had tubes and plasters. This balm lasts the day, compared to other brands.'"

Bronze: Pura Nappies and Nappy Pants

What stands out is the thoughtful design for sensitive skin. My son stayed comfortable and I noticed no redness or discomfort, even after extended wear. I love that these are sustainable, too.

MadeForMums Editorial Team say: "Pura nappies are super soft and specially made for sensitive skin. We like how only plant-based materials will come into contact with your baby's skin, and that they are totally chlorine free."

Best Shampoo

Sometimes washing your child's hair can be a bit of a battle, particularly if they don't like getting water in their eyes. A cute, kid-friendly, no-sting shampoo with eye-catching packaging always helps.

Our parent testers got to work, lathering and rinsing their children's hair with a mix of shampoo designed specifically for babies and little kids. Rating each one on fragrance, how soft they left the hair, whether they were worth the money and if they delivered that crucial kid-appeal, these are our winners.

Gold: Mini U Honey Cream Shampoo

The scent is stand out and lasts into the next day – it smells so good! This shampoo made my daughter's hair feel extremely soft and healthy, it was super gentle on her skin and there were no complaints from my daughter even when it got in her eyes.

MadeForMums Editorial Team say: "We like how this shampoo is allergen and cruelty free and there are no microplastics. Plus, the scent will have you grabbing for your child and sniffing their head repeatedly."

Silver: Mini U Tropical Berries Hair & Bodywash

The packaging is colourful and nicely designed – my kids were quite interested in 'Wanda the Whale' and Wanda even persuaded our 2 year old to let us wash his hair! I like that it's entirely natural, vegan and cruelty free.

MadeForMums Editorial Team say: "We love the fruity kick of the Tropical Berries; it's also great for swimming bags as it doubles as a body wash."

Best Sleepytime Bath Products

Creating a relaxing bathtime routine is the best way to get your baby or child ready for bed – and a beautifully scented bath product is a calming way to bring on a good night's sleep. Whether it's a quality bubble bath, or baby massage oil, working a sleepytime bath product into your evening routine really is a game-changer.

Our baby and child testers were pampered by our parent testers with a range of relaxing sleepytime bath products. Taking into consideration their scent, their sleep-inducing powers, ease of use and value for money, they selected the best of the best. These are our winners.

Gold: Mamia Baby Bedtime Bath

It creates a lovely smelling bath experience and really contributed to a nice bedtime routine. I think it's really good value for money and you get a lot of bubbles for a small amount of solution.

MadeForMums Editorial Team say: "Several of our testers compared this to an expensive premium brand bedtime bath product, and they all agreed they would carry on using this now. It's great value too; we couldn't agree more with our judges, this is a great bedtime bubble bath."

Silver: Colief Baby Massage Oil

The oil isn't greasy and massaged into my baby's skin easily; it's very good quality and all natural. It was great to use this as part of a bedtime routine and was a relaxing and lovely bonding activity for us both.

MadeForMums Editorial Team say: "We love how this massage oil is packed with 100% natural ingredients like sweet almond oil, jojoba oil, and lavender oil and it's free from parabens, mineral oils, and artificial fragrances. We also love that they have a little YouTube video to show you how to massage your baby – how great is that?"

Read more:

• MadeForMums Toilet & Bathtime Awards: Winners revealed!
• MadeForMums Toilet and Bathtime Awards 2025 Winners: Best products for potty training
• MadeForMums Toilet and Bathtime Awards 2025 Winners: Best bath products
• MadeForMums Toilet and Bathtime Awards 2025 Winners: Best nappies and wipes
• MadeForMums Toilet and Bathtime Awards 2025 Winners: Best eco-friendly products
• MadeForMums Toilet and Bathtime Awards 2025 Winners: Best baby changing products