Your questions answered: The Made For Mums Toilet & Bathtime Awards 2025 FAQs

What are the Made For Mums Toilet & Bathtime Awards?

These awards celebrate the best products that make toilet and bath time easier, safer, and more enjoyable for families. Judged by parents and experts, they’re a prestigious mark of quality trusted by millions of UK mums and dads.

Frequently asked questions

Q) How do I know which category to enter?
A) Visit our categories page to find the best fit for your product. If your product suits multiple categories, you can enter more than one. Not sure? Email us at awards@madeformums.com, and we’ll help you find the best category for your product.

Q) Can I enter my product in more than one category?
A) Yes! You can submit your product into as many relevant categories as you wish.

Q) How much does it cost to enter?
A) Each entry costs £250 (plus VAT), and there’s a special deal—enter three products, and your third entry is free. Note that fees are non-refundable.

Q) How do I pay for my entries?
A) Payments can be made securely online using major credit or debit cards. Prefer an invoice? Email awards@madeformums.com. Your entry won’t be processed until payment is complete.

Key dates and requirements

Q) What’s the deadline for entries?
A) The final deadline is Friday, 21 February 2025, at 11:59 PM. Late submissions aren’t accepted except under exceptional circumstances.

Q) Can I enter a product that isn’t on sale yet?
A) Yes, as long as it’s available for purchase in the UK by 1 March 2025 and ready for judging by Friday, 21 February 2025.

Q) How many samples do I need to send?
A) Most categories require three samples—two for parent testers and one for the editorial team. Categories like nappies or wipes may require four samples.

Q) When do samples need to arrive?
A) Shipping instructions will be sent by mid-February 2025. All samples must be received by 27 February 2025 to be judged.

Judging process

Q) How are the awards judged?
A) Products are tested over six weeks by at-home parent testers and our editorial team to ensure thorough, real-life evaluations.

Q) Will I know if my product is shortlisted?
A) Yes! Shortlisted products will be announced in mid-March 2025, and you’ll receive a Shortlisted logo to use on social media at no additional charge. Winners will be revealed in late March 2025.

Q) What do winners receive?
A) Benefits of winning include:

• Prestige and trust: Boost your brand with a respected mark of quality.
• Editorial features: Winners are showcased on MadeForMums.com, driving millions of views annually.
• Sales boost: Products featured on our site include click-to-buy links, directly increasing purchases.
• Social media exposure: Gain visibility on our Instagram, Facebook, and TikTok platforms.
• Year-round opportunities: Winning products may appear in gift guides, newsletters, and national press.

Winners can also license the official Made For Mums Toilet & Bathtime Awards 2025 winners badge for use on packaging, websites, and marketing materials for a fee, with a discount available for small businesses.

Additional information

Q) What happens to product samples after judging?
A) Samples aren’t returned. We may use them for editorial testing or giveaways after the judging period.

Q) Who can I contact with more questions?
A) Email the Made For Mums Awards team at awards@madeformums.com for any additional queries.

Q) Interested in becoming a tester?
A) Join our Top Testers Club to hear about home tester opportunities.

Can't find the answer to your question here? Reach out to our Awards team at awards@madeformums.com.

Don’t miss your chance to showcase your product to a highly engaged audience.

Enter the Made For Mums Toilet & Bathtime Awards 2025!