The Easter holidays are officially here, and if there’s one thing that goes hand-in-hand with two weeks off school, it’s chocolate (in moderation, of course!). So, if you’re hunting for your next family day out that’ll keep the kids smiling and the sugar cravings satisfied, Cadbury World in Birmingham might just be the golden ticket.

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This digital writer still has fond memories of a school trip to Cadbury World – from watching how our favourite treats like Dairy Milk Buttons and Curly Wurlys are made, to tucking into a cheeky chocolate bar on the coach ride home. It’s proper nostalgia – and the good news is, it’s still delivering that magic for kids today.

Cadbury World welcomes over 600,000 visitors a year and is packed with family-friendly activities. From learning how chocolate is made (and yes, there are samples!) to hopping on rides like the 4D Chocolate Adventure cinema with motion seats, the whimsical Cadabra ride and the interactive Cadbury Chocolate Quest, it’s more than just a factory tour – it’s a chocolate-themed adventure.

But let’s be real: family days out can add up. If you’re already picturing eye-watering ticket prices, we get it. But here’s the good news – you don’t have to spend a fortune to give your little ones a sweet day out.

We’ve already cracked how to get cheap Leeds Castle tickets, how to get cheap Alton Towers tickets, and how to get cheap zoo tickets – and now we’ve done the legwork to help you visit Cadbury World for less. From clever booking tips to current deals, we’ve pulled together everything you need to know to make your visit both magical and affordable.

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Best Cadbury World offers at a glance:

How to get cheap tickets to Cadbury World

Have A Go Zone Cadbury World
Merlin Entertainments

Save 31% when you book in advance at Cadbury World

What's the deal: We know it pays to be organised, and in this case, it will quite literally save you money if you book tickets to Cadbury World in advance. Instead of costing £28 for a ticket, it will cost £22 if you book online rather than on the day.

Why we chose it: By simply buying tickets before you arrive at Cadbury World, you'll save a huge 31% (or £6) per ticket, which can be put towards a treat from the gift shop or your next day out.

Save 31% when you book in advance at Cadbury World

Get an adult and toddler pass for just £19

What's the deal: Cadbury World has extended its adult and toddler offer, meaning that there's even more time for adults and children aged five and under to enjoy Cadbury World.

Why we chose it: Usually, an adult ticket will set you back up to £28, however, with this offer, you can bring a little one with you and it'll still cost you less!

There's also plenty of activities at Cadbury World that are suitable for toddlers, such as the brand-new toddler trail that encourages tots to look our for Cadbury characters to find clues.

Get an adult and toddler pass for just £19 at Cadbury World

Save up to £60 on the Merlin Annual Pass

What's the deal: The Merlin Annual Pass offers up to 200 days' entry to the UK's best attractions, including LEGOLAND, Alton Towers, and, of course, Cadbury World. For a limited time only, you can save up to 20% on the Discovery, Silver, Gold, and Platinum passes.

Why we chose it: We like the Merlin Annual Pass as you can choose between a one-off annual payment or monthly payments, and you'll get endless access to over 25 landmarks across the country. If you're an activity-driven family, this is a brilliant pass for you.

Get a Merlin Annual Pass from £99 £79 (save £20 or 20%) at Merlin Annual Pass

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Flexible booking at Virgin Experience Days

What's the deal: Sometimes life gets in the way, and your days out won't go according to plan. At Virgin Experience Days, when you purchase an experience, you have up to 12 months to use your voucher.

Why we chose it: We like Virgin Experience Days for its instant delivery and free exchanges, but the flexible booking is what makes the experience retailer stand out. Unlike dated tickets, you have a whole year to visit Cadbury World with Virgin Experience Days.

Make use of flexible booking at Virgin Experience Days

Students can visit Cadbury World for just £12

What's the deal: If you have a child who is studying, they can visit Cadbury World for just £12 when they show a valid student ID card upon entry at the attraction.

It's worth noting that this offer is only available with a valid NUS card, an in-date University/College ID or an International Student Card. UNiDAYS or any other form of identification won't be accepted.

Why we chose it: It's not just young children who will enjoy Cadbury World, and it's not just little ones who can get discounted tickets either!

Buy a Student ticket for just £12 at Cadbury World

Save up to 30% when you bundle attractions

What's the deal: In this multi-attraction deal, you can choose to add one or two attractions to your ticket when you buy Cadbury World tickets. These attractions include the National SEA LIFE Centre Birmingham, LEGOLAND Discovery Centre Birmingham or Warwick Castle, and you have 90 days to visit the second attraction from the date you visit Cadbury World.

Why we chose it: All of these attractions are in Birmingham or close to it, so you shouldn't have too much trouble visiting the second attraction within 90 days. Plus, it'll save you money off the total ticket price.

Save up to 30% when you bundle attractions

Secure discounted Cadbury World tickets with Tesco Clubcard

What's the deal: Turn 50p in vouchers into £1 to use at Cadbury World.

Why we chose it: Is there anything the Tesco Clubcard can't do? If it's not helping us save on our Meal Deals, it's helping us save towards a Cadbury World visit.

Secure discounted Cadbury World tickets with Tesco Clubcard

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