Entries now open for the MadeForMums Tech Awards 2025!

What are the MadeForMums Tech Awards?

Proudly hosted by the UK’s No.1 site for parenting product reviews, the MadeForMums Tech Awards are all about recognising the most innovative and helpful tech designed to support parents and children at every stage.

With categories spanning from Best Baby Monitor to Best Kids’ Streaming Service, these awards honour tech that truly makes a difference to family life. Whether it's a clever breastfeeding gadget or a child-friendly smartwatch, the focus is on practical innovation that fits into the chaos and joy of modern parenting.

Why enter?

Aside from the shiny accolade, winning or being shortlisted for a MadeForMums Tech Award brings with it a bundle of benefits for brands:

• Trusted exposure: 90% of users say they use MadeForMums when making purchase decisions
• Boosted credibility: A MadeForMums Shortlisted or Winner badge can transform how your product is perceived
• Editorial and social coverage: Finalists get features with click-to-buy links across MFM’s platforms and guides
• Marketing-ready assets: All shortlisted entries receive a digital logo to use on packaging, retail sites and social
• Small brand-friendly pricing: If you submit two entries, you'll get your third entry completely free, making this an accessible route to major recognition

As the MFM team puts it: “These awards are judged rigorously by families – with real parent and child testers – as well as our expert editorial team.”

Key dates to know

• Entries open: Monday 14 April 2025
• Deadline to enter: Friday 23 May 2025 at 11:59 PM (no extensions!)
• Products to be received by: Friday 6 June 2025
• Shortlist announcement: Monday 23 June 2025
• Winners revealed: Monday 30 June 2025

To enter, brands need to submit three product samples for hands-on testing — two for real-life family testers and one for the MFM editorial team. Products must be on sale in the UK by 23 June 2025.

MadeForMums Tech Awards categories

This year’s awards include over 20 exciting categories such as:

• Best Baby Monitor
• Best Baby Sleep Aid
• Best Baby Bottle Tech
• Best Kids’ Tablet
• Best Kids’ Headphones
• Best Kids’ Camera
• Best Child-Friendly Phone
• Best Smartwatch for Kids
• Best Nightlight
• Best Audio Player
• Best Baby Tech
• Best Health Tech
• Best Breast Pumps
• Best Food Tech
• Best Smart Home System
• Best Safety Tech
• Best Beauty Tech
• Best Parenting Innovation

A few are survey-based (like Best Internet Provider and Best Streaming Service), and products can be entered in multiple categories. Don’t worry if you’re unsure — the Awards team are on hand to help guide your entry.

Entry costs and perks

Each entry costs £250 + VAT, but the value it can bring is far greater. Plus, if you submit two entries, your third entry is free — a great incentive if you’ve got a few standout products.

Winners not only receive exposure through MadeForMums’ seasonal product guides and newsletters but also have the option to license an official MadeForMums awards badge that can be used in marketing and promotion for one calendar year.

Got questions? Check out our FAQs page on our Awards website, or drop the team a line at awards@madeformums.com — they’re lovely and always happy to help.

Ready to showcase your parenting tech innovation to thousands of engaged UK parents? There’s no better time. Entries are open — get yours in now.

To get started, visit the MadeForMums Awards site