We're delighted to announce that the MadeForMums Toy Awards 2024 are now open for entry!

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Our annual, consumer-facing Toy Awards, judged by children as well as grown-ups, celebrate the best toys at every age and stage, from newborn to preteens. And our winners get showcase editorial coverage – with click-to-buy links – timed for publication at the peak of Christmas-gift search traffic.

Here is the full list of FAQs to help make entering the MadeForMums Toy Awards 2024 as smooth and simple a process as possible...

Q) What categories will feature this year?

A) We appreciate that many toys can fit multiple categories, that's why this year categories for the MadeForMums Toy Awards will be decided during the judging process, in collaboration with our panel of parent and child testers. This way, a toy that may not win for one category, can be considered for multiple other categories at no additional cost.

Q) How much does it cost to enter the awards?

A) The fee is £250 (plus VAT) per entry. If you enter multiple toys, you will get your 3rd entry FREE. This year all shortlisted entries will receive a digital ‘MadeForMums Toy Awards 2024 Shortlisted’ logo for use on packaging and online retail sites for no additional cost.

Q) How do I pay for my entries?

A) All entries must be paid for online, using our secure online payment form. We accept Maestro, Mastercard, Switch, Visa, Delta, Connect, Visa Debit or Visa Electron only. Entries can also be paid for by invoice upon submission. We're afraid we cannot accept cheques. Please note that entries will not be considered until full payment has been made. We also cannot make refunds once entries have been submitted and paid for.

Q) When is the closing date for entries?

A) Entries close at midnight on Monday 9 September 2024. Please not that this year there will be no extensions to the final deadline for entries.

Q) My toy's not on sale yet? Can I still enter it?

A) All toys entered into the MadeForMums Toy Awards 2024 must be available to purchase in the UK on or before 13 October 2024. You must also be able to supply three samples of your product for testing from now until mid-September 2024. Your toy will not be considered for judging if requested samples are not sent.

Q) I’m having problems using the online entry form. Who should I contact?

A) Please contact the MadeForMums Toy Awards Team at toyawards@madeformums.com. We’d be happy to help.

Q) Will I be told if my toy is shortlisted?

A) Yes, you will receive all information once shortlisting has finished. In order for your toy to be considered for shortlisting, you will need to send 3 samples of your toy.

Q) Will I need to send samples in? And if so, will I get them back?

A) Yes, three samples of each toy entry will need to arrive at the latest by mid-September 2024. We will supply you with the addresses to send your samples. If requested samples are not sent in time, your toy will not be considered for judging. We cannot return any sample product. We reserve the right, after judging is complete, to allocate samples for additional testing by our regular reviewers or to offer them as competition prizes.

Q) How will the awards be judged?

A) Our team of baby and child judges (and their parents) will test all entered toys, together with the MadeForMums Editorial team. Each toy entered will be tested by at least two sets of judges. The MadeForMums Toy Awards team will then use the testing feedback to select the Award winners.

Q) What happens if I win?

A) All winners will be featured on a new Toy Awards hub on madeformums.com, showcasing Toy Awards editorial content – with click-to-buy links – timed for publication at the beginning of the peak in Christmas-gift search traffic, and supported by social-media promotion.

Winners will also be able to license an exclusive MadeForMums Toy Awards 2024 logo winner’s accreditation, detailing the level of award received, which can be used for marketing and packaging purposes for one calendar year. Licensing packages will also include spotlight social media coverage and priority placement in our 2024 MadeForMums Christmas Gift Guide and newsletter promotions.

For a full list of benefits, see our entry site.

Q) When will I find out if I’ve won?

The exact date for announcing winners is TBC – but will be in mid-October 2024.

Q) My question isn’t listed here. Who can I ask about it?

A) For all other enquiries, please contact the MadeForMums Toy Awards Team at toyawards@madeformums.com

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Authors

Helen Brown
Helen BrownHead of Content Delivery

Helen is author of the classic advice book Parenting for Dummies and a mum of 3. Before joining MadeForMums, she was Head of Community at Mumsnet and also the Consumer Editor of Mother & Baby.

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