A new baby name report confirms what many parents already know: classic names are more than just a trend – they’re here to stay.

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Even as modern naming styles evolve, traditional favourites continue to dominate the charts. From Olivia and Noah to Emma and Liam, these names have captured the hearts of parents across the UK, standing the test of time.

The report published by Baby Centre, based on research from various sources, including the Office for National Statistics (ONS) and McCrindle, highlights the unwavering popularity of classic names. The ONS’s most recent top 10 baby names for 2023 lists Olivia and Noah in the top spots, followed closely by long-loved favourites like Emma and Liam. These names have been household staples for years, underscoring a continued preference for timeless and familiar choices.

McCrindle’s Baby Names Report 2024 echoes this trend. While new names emerge every year, many UK parents opt for those with a historical edge, reflecting cultural heritage or personal significance. Both in the UK and Australia, where McCrindle’s research is based, traditional names hold strong, showing that some classics will never go out of style.

Experts also point out that the desire for stability in an increasingly fast-paced world could be driving this trend. “Parents want names that will last,” says a McCrindle Research expert. “Classic names offer a sense of permanence and familiarity, which many parents find comforting.”

Whether you’re after a name that reflects your family’s roots or something that feels nostalgic yet modern, classic names like Amelia, Charlotte, and Sophia are set to stand strong for years to come.

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If you're looking for baby name inspiration, check out our guides to baby names, including 180 cool baby names for boys and girls and 200 gender-neutral baby names, with their origins and meanings.

Authors

Ruairidh PritchardDigital Growth Lead

Ruairidh is the Digital Lead on MadeForMums. He works with a team of fantastically talented content creators and subject-matter experts on MadeForMums.

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