What is RedNote? Here's what parents need to know about the TikTok alternative

Until recently, RedNote was popular primarily among Mandarin-speaking users, with a significant following of young women sharing tips on fashion, travel, and beauty. Following a possible TikTok ban, millions of US users have downloaded the app, making it the number one app on the Apple Store in the US this week.

Why is TikTok being banned in the US?

The US government claims TikTok poses national security risks due to its parent company ByteDance being based in China. Lawmakers fear that the Chinese government could access user data or influence content.

TikTok’s ban is set to begin on 19 January, 2025, unless the platform’s US operations are sold to a non-Chinese company. While the app could technically remain operational on devices that already have it installed, it would eventually stop working without updates.

What makes RedNote different from TikTok?

RedNote operates slightly differently from TikTok, both in its content and features.

Content focus

While TikTok’s algorithm relies heavily on a user’s follow list, RedNote prioritises content tailored to personal interests, which some say encourages more organic discovery and creativity.

Censorship rules

Parents should be aware that RedNote has stricter moderation policies than TikTok. Content relating to LGBTQ+ issues, political discussions, or even clothing deemed “revealing” may be flagged or removed. Several users have reported bans for posting content that would be considered acceptable on other platforms.

Cultural exchange

Unlike TikTok, RedNote is bridging a unique cultural gap between Chinese and American users. Many US users, calling themselves “TikTok refugees,” have expressed their excitement about discovering Chinese culture and learning the app’s interface. Similarly, Chinese users have warmly welcomed newcomers, even offering tutorials to help them navigate the app.

What should parents know?

• Privacy concerns: As with TikTok, RedNote’s ties to China have raised questions about data security. Parents should review the app’s privacy policies carefully—though these are primarily written in Mandarin, which could pose a challenge.
• Age restrictions: RedNote is recommended for users aged 13 and over, but younger teens may still find ways to use the app. Parents should monitor their child’s usage to ensure content is appropriate.
• Screen time considerations: Like TikTok, RedNote can be addictive due to its endless scroll of curated videos. Encourage your child to balance their screen time with offline activities.
• Censorship and representation: RedNote’s content moderation may limit discussions about certain topics, which could affect how teens see issues like self-expression and diversity. It’s worth discussing this with your child to promote a healthy understanding of online spaces.

Why are US teens using RedNote?

For many American teens, joining RedNote is more than just finding a TikTok replacement—it’s a form of digital rebellion. Videos labelled “TikTok refugee” have racked up millions of views, with users posting about their move to the platform as a way to “snub” the government’s TikTok ban.

Some teens are also drawn to the novelty of RedNote’s different features and the chance to interact with international users. However, the app’s restrictions may come as a surprise to those used to TikTok’s freer environment.

How to talk to your child about RedNote

• Start a conversation: Ask your child what they like about the app and why they’re using it. This will give you insight into their interests and how they navigate online spaces.
• Discuss digital safety: Remind them of the importance of not oversharing personal information online and being mindful of the content they consume.
• Stay informed: Download the app yourself to understand its features and monitor any updates that might affect your child’s experience.

With RedNote quickly becoming a hot topic for parents as teens explore this TikTok alternative. While the app offers a unique platform for creativity and cultural exchange, it also comes with its own set of challenges, from privacy concerns to strict censorship policies. By staying engaged and informed, you can help your child navigate this new social media landscape safely and responsibly.

Read more:

• Social media firms could use facial recognition to verify children’s ages
• Gen Z doesn’t want to see your kids on social media – here’s why
• Could children under 16 be banned from social media? What parents need to know