Ben Cohen danced his way onto our screens for the opening night of Strictly Come Dancing this weekend.

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But before the ex-England rugby ace put his dancing shoes on, he’d already swapped his rugby ball for this gorgeous tot. Cute!

The dad to five-year-old twins, Harriette and Isabelle has teamed up with Persil Non-Bio and Comfort Pure to create the Cuddle Mastery Guide to give new parents confidence in how to cuddle, comfort and soothe their little ones.

The guide was produced after new research by Persil Non-Bio and Comfort Pure shows that over half of new dads feel nervous when giving their little one those first important cuddles.

For 20% of dads, the first baby they will ever hold is their own. So Ben created the guide to different ways to cuddle to put new dads at ease.

Well, we’re sure we wouldn’t mind a cuddle from those strong arms.

It looks like Ben’s strictly partner Kristina Rihanoff is in good hands!

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