Two thirds of Brits to skip Halloween this year – but here's why some still love it

Halloween: Not everyone’s cup of tea

While Halloween’s popularity has risen over the last few decades, its appeal remains limited. According to YouGov's research, just 28% of Brits will celebrate Halloween this year, with nearly a third (31%) holding negative views about it.

The reasons behind this are varied—10% see it primarily as an unwanted American import, while another 8% believe the holiday has become overly commercialised. For 2%, it’s simply a waste of time and money.

The older generation is particularly sceptical. Only 12% of those aged over 65 have a positive view of Halloween, compared to a more enthusiastic 54% among 18-24 year-olds.

This split underscores the perception that Halloween, with its trick-or-treating and costume parties, appeals more to younger people who see it as a bit of fun, while older Brits prefer more traditional autumnal celebrations.

What people celebrating Halloween really get up to

For the minority who do embrace the holiday, certain traditions reign supreme. YouGov's research shows that more than half (55%) of those celebrating will be greeting trick-or-treaters, while 44% plan to carve pumpkins.

Watching scary films is another favourite activity, enjoyed by 41% of Halloween fans. Dressing up and attending parties are on the list too, but only for around a quarter of participants.

But not all aspects of Halloween are embraced without question. The YouGov study found that 62% of Brits believe there’s an age at which trick-or-treating becomes too old.

While a third of over-50s set this cut-off at age 12, younger Brits have a more relaxed view; 32% of 18-24 year-olds say you’re never too old to enjoy some door-to-door sweet collecting.

Why many stick with Bonfire Night

For those not charmed by Halloween’s ghoulish festivities, Bonfire Night remains the standout autumn event. Nearly half (44%) of Brits prefer Guy Fawkes Night over Halloween, cherishing its historical significance and family-friendly fireworks.

Just 16% favour Halloween in comparison, and this preference for Bonfire Night cuts across age groups—suggesting that while some enjoy Halloween’s spooky spirit, the glow of a November 5th bonfire still holds the nation’s heart.

So, whether you're gearing up to carve a pumpkin or looking forward to the crackle of a bonfire, this autumn shows there’s still a clear divide in how we choose to celebrate the season.

Read more:

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• How to carve a ‘spooky jail’ pumpkin for Halloween