Which UK retailers hold baby events and the best deals live now

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Some, like Fenwick and Matalan, offer big bargains on items such as buggies, car seats or highchairs, while others have discounts on daily goods such as baby food and wet wipes.

Here's a closer look at some of the baby events happening in the UK right now, and some of the best savings we've found so far.

Make sure you also check out the new Frameless tots event in London, plus when does Inside Out 2 come to Disney Plus?

Which UK supermarkets run baby and toddler events?

Amazon – Save 15% on your Baby Wishlist and claim a free welcome gift
Argos – Regular toy and nursery deals
Asda – George Baby clothing for £7 and under, plus 25% off Ella's Kitchen snacks
Boots – Use code 'BABYSAVE5' to save £5 for every £40 spent
Fenwick – 15% off nursery furniture and accessories, prams, car seats and babywear
Mamas and Papas – Up to 25% off Baby feeding and up to 40% off select lines
Matalan – 20% off branded nursery products from Clair de Lune and Hauck
Morrisons – Savings major brands including Aptamil, Sudocrem, Always and Tena
Ocado – Up to 50% off nappies, follow-on milk and baby food
Sainsbury's – Get Nectar prices on nappy and cleaning products
Tesco – 3 for 2 on selected baby sleep products with a Clubcard
Very – Savings on buggies and strollers from Silver Cross, Ickle Bubba and more
Waitrose – Get 3 packs of Pampers nappies for £21, plus savings on wet wipes and washing products

What is a baby event?

A baby event is a sale given by major supermarkets and retail outlets on all the essentials a new parent might need, from buggies and high-chairs to nappies. These sales pop up a few times throughout the year for a limited time, often around major shopping holidays like Christmas and Black Friday.

What goes on sale during a baby event?

A baby event can see anything and everything goes on sale. From major one-off purchases like buggies and prams to the items you'll be sick to death of buying, like baby food and formula.

Normally the more mundane items tend to go on sale in supermarkets, while the bigger buys can be found at department stores like Fenwick and Mamas and Papas.

How long do baby events typically last?

Baby events will normally last for 3-4 weeks, for instance, the Fenwick event runs from 19th September to 6th October.

Best deals from baby and toddler events in the UK now

Half-price Pampers at Asda

Right now Asda is running a baby event that sees select items reduced by 50%. Among them are Pampers multi-packs.

Pampers Baby-Dry Nappy Pants Size 5, 33 Nappies | ~~£10~~ £5 (save £5 or 50%)
Pampers Premium Protection Size 4, 37 Nappies | ~~£12~~ £6 (save £6 or 50%)

Use code 'BABYSAVE5' to get £5 off

Boots is offering £5 off when you spend over £40 online. Use the code 'BABYSAVE5' at checkout and the discount will be automatically applied.

Shop Boots Baby supplies

15% off Joolz Aer Plus Buggy

The Fenwick Baby Event is now on, with 15% off nursery items like buggies and car seats.

Joolz Aer Plus Buggy Navy Blue | ~~£429~~ £364.65 (save £64.35 or 15%)

Get 2 for 12 on selected Pampers

Boots is also offering 2 for £12 on selected Pampers packets. These multi-packs normally cost £9.50 each, so you're saving £7 by using this offer.

Get 2 for 12 on selected Pampers at Boots

Get £17.90 off the Ickle Bubba Black Discovery Max Stroller

In Matalan's baby event, you can get up to 20% off nursery items, including this Ickle Bubba stroller.

Ickle Bubba Black Discovery Max Stroller | ~~£179.00~~ £161.10 (save £17.90 or 10%)
Get 20% off nursery items at Matalan

3 for 2 on sleep items with Tesco Clubcard

Right now Tesco is offering 3 for 2 on selected sleep items, as long as you've got a Tesco Clubcard. Items include Sudocrem, Huggies' DryNites Bedwetting Pyjama Nappy and Johnson's Baby Bedtime Bath formula.

Shop 3 for 2 sleep items at Tesco